media strategy
Podcast
-
Monthly short form interviews that will be broken down into bite size pieces for social media.
-
Potential to later partner with established climate focussed podcast as it's 'youth programme', increasing reach.
Social Media
-
Presence on multiple platforms such as YouTube, Instagram, X, Tik Tok, Snapchat
-
Partners with same values and mission are encouraged to provide free clips in exchange for raising their profiles and messaging
-
Partnerships with influencers generating a mycellium-like reach to new audiences
-
Experts contribute climate and justice related clips on Fashion, Beauty, Sport, Gaming, Music etc.. engaging broader audience
Target Group
-
Mobile phone access
-
15 to 30 years old
-
Global
-
Family friendly
Audience Engagement
-
Fully accessible and free
-
Encourage participation with causes aligned with values
-
Audience encouraged to send in features
-
Social Media engagement
-
Sign posts to E-Learning and Partner sites